Hi darling, I am of no pretense to what i am not. I am more than social media.

In a skype conversation a former colleague asked me what services does 7Skies Communication offer.  I rattled off "pr, communications, marketing and social media". He said he doesn't get it.  His impression is it is all "very broad". And he went on to say: "people I met are very specialized in social media. One guy does marketing through mobile apps. Another focuses on product campaigns and leads generation. It helps to remember what they do". Of course, and many called themselves SEO (Search Engine Optimisation) Specialists too.  I was about to add my entry but he went offline.

First, I will not pretend what I am not. I am no technies, I cannot write or market apps.
So what do I offer ?
I help businesses and individuals establish relationships, build relationships, connect, enrich and deepen relationships. Social media is just one of many pr tools to do that. The fundamental purpose of PR is to manage reputation. And social media is a process in attaining the communication goal.

So my friend, I won't bothered to be "less broad" just to get noticed. I am more than social media.

P.S. In case you are reading this blog, please don't take offence I promise I won't spam you if you skype me :)

Don't give PR a bad name

Someone spoke about changing mindset of PR professionals - from the Classical PR(service provider)to Consultative PR (business partner) model.

It reminded me of a female avatar who fits within this classical PR type. Besides sucking up to her CEO, she turns the limelight on herself at company's events, and is a master at outsourcing - including the communications strategy; presentation deck to the board; and her very own mailbox. Pleasing the internal stakeholders at all cost is her motto! Service provider mentality.

Give PR the respect it fully deserves. Quit the bimbo-ish act to compensate for the lack of skills. Stop kicking downward. Show real talent. When you manage business relationships genuinely, you help individuals, company, and yourself to grow. A righteous business partner who possess personas of strong values and belief is a true leader.