Hi darling, I am of no pretense to what i am not. I am more than social media.

In a skype conversation a former colleague asked me what services does 7Skies Communication offer.  I rattled off "pr, communications, marketing and social media". He said he doesn't get it.  His impression is it is all "very broad". And he went on to say: "people I met are very specialized in social media. One guy does marketing through mobile apps. Another focuses on product campaigns and leads generation. It helps to remember what they do". Of course, and many called themselves SEO (Search Engine Optimisation) Specialists too.  I was about to add my entry but he went offline.

First, I will not pretend what I am not. I am no technies, I cannot write or market apps.
So what do I offer ?
I help businesses and individuals establish relationships, build relationships, connect, enrich and deepen relationships. Social media is just one of many pr tools to do that. The fundamental purpose of PR is to manage reputation. And social media is a process in attaining the communication goal.

So my friend, I won't bothered to be "less broad" just to get noticed. I am more than social media.

P.S. In case you are reading this blog, please don't take offence I promise I won't spam you if you skype me :)

The PR deathbed without digital

A friend shared with me over lunch today that a well-known local PR house is about to close down after 10-15 years of establishment. In their good old days they managed major mncs and they were in big demand so much so that they probably won't get out of bed if the account is not worth half-a-million! Today, the founders are well into their 50s. Old school thinking, laid-back and too tired to learn new tricks to stay relevant. One of them was quoted saying "digital media is too hard!". So gone too were the major accounts and they are losing money every day.

For those practitioners - be it in corporations or agencies, if you are still betting on press releases, media conferences and 1-1 interview pitching to make news... you will face the same fate as this PR house. Multi-channel PR is the way to go with the advent of the social web. Innovate to create more value-add or you will find yourself at your very own PR deathbed.

Lili Koh
7Skies Communication