Hi darling, I am of no pretense to what i am not. I am more than social media.

In a skype conversation a former colleague asked me what services does 7Skies Communication offer.  I rattled off "pr, communications, marketing and social media". He said he doesn't get it.  His impression is it is all "very broad". And he went on to say: "people I met are very specialized in social media. One guy does marketing through mobile apps. Another focuses on product campaigns and leads generation. It helps to remember what they do". Of course, and many called themselves SEO (Search Engine Optimisation) Specialists too.  I was about to add my entry but he went offline.

First, I will not pretend what I am not. I am no technies, I cannot write or market apps.
So what do I offer ?
I help businesses and individuals establish relationships, build relationships, connect, enrich and deepen relationships. Social media is just one of many pr tools to do that. The fundamental purpose of PR is to manage reputation. And social media is a process in attaining the communication goal.

So my friend, I won't bothered to be "less broad" just to get noticed. I am more than social media.

P.S. In case you are reading this blog, please don't take offence I promise I won't spam you if you skype me :)

There are more important metrics than ROI

Love this quote from the new CMO at Dell from her interview in Adweek

Can social media scale and be measurable?

I think it can and has to. We have 2 billion conversations online a year. If I can't scale to the requirements, I can't continue to be a thriving business because that's increasingly how customers are shopping and engaging. It's not even an option not to scale, but it's to figure out how to do it around the customer. We're less focused right now on attributing ROI to everything we're doing. We're focused on "does it enhance the customer experience?" Does it look like revenue and profit are following? I'm less interested in measuring cost per contact. I know engagement with a fan on Facebook is a really good thing. I don't measure if that shortens the sales cycles. The things I can measure I feel great about. Those I can't I'm not losing sleep about.

via www.adweek.com