Someone spoke about changing mindset of PR professionals - from the Classical PR(service provider)to Consultative PR (business partner) model.
It reminded me of a female avatar who fits within this classical PR type. Besides sucking up to her CEO, she turns the limelight on herself at company's events, and is a master at outsourcing - including the communications strategy; presentation deck to the board; and her very own mailbox. Pleasing the internal stakeholders at all cost is her motto! Service provider mentality.
Give PR the respect it fully deserves. Quit the bimbo-ish act to compensate for the lack of skills. Stop kicking downward. Show real talent. When you manage business relationships genuinely, you help individuals, company, and yourself to grow. A righteous business partner who possess personas of strong values and belief is a true leader.
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This article is awesome! And that reminds me a pool of PR personnel I once worked in a BIG organization who claimed they are the 'Best-in-class' workers. They belittle colleagues. The "Respect & Results" the organization is preaching did not sink into the brain! They camouflag their flaws so well with no business ethnics not to talk about professionalism.
ReplyDeleteThey sounded like the terminator of reputation!
ReplyDelete