I hate getting emails about when the server is going down. And those employee telephone and email directory listing. On average I received 150 - 200 group emails per day while I was working in corporation. Less than 30% of emails are relevant to me. If only companies see the benefits of blogs as an email killer apps... As I see it, here's a list of ways to use an internal blog:
1. Alerts - Instead of sending out those server failure emails, IT can request employees to subscribe to their blogs to be notified of such updates.
2. Departmental - Besides the intranet where you will find this sort of who's who, services, achievements, monthly/quarterly reports.. here's an opportunity to invite your employees to give their feedback on your department's work eg invite them to brainstorm or show their support for your initiatives.
3. News - Again, promote interactivity. Employees can respond to a topic be it industry or group's news.
4. Sales - Have a sales blog to share with fellow colleagues about a customer's visit or report on the sales developments of a customer.
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