Sunday, August 7, 2011

What does CEO really expect of PR?

Of the past CEOs I served in my career, how many bosses truly understand PR? Very few leaders do.

The gross underestimation is a reflection of how CEO use PR as strategic levers to achieve business objectives. Strategic PR deployment hardly crosses their minds; media management is all they can think of; and many PR heads are still not influencing the right way, as they continue to be excluded from management meet!

While mindset change needs to occur with the leaders, PR professionals must show their value. The art of effective engagement is the key to successful PR. Setting communications protocol to have meaning, training leaders in the principles, consistently providing analysis, sound judgment, wisdom, and don't forget practical follow-up.

Sunday, July 31, 2011

One year on... corporate wisdom

Stepping back to corporate after 14 months, I reviewed my life now and before the last career break. Did the world change? No, but something else in me evolved.
Giving my best in every position I served is a given
Leading my team to meet corporate objectives is about delivering commitment
Counseling our leaders to be more successful is engaging the top to walk the talk
Nurturing my people to grow is inspiring; a great joy
However, dwelling on the honours you deserve can only be harmful. Pinning for what you should have received may make you miss the satisfaction of knowing you did your best
"It is not good to eat too much honey, nor is it honourable to seek one's own honour" (Proverbs 25:27)
You will naturally be noticed when work is accomplished quietly and faithfully.