Don't give PR a bad name

Someone spoke about changing mindset of PR professionals - from the Classical PR(service provider)to Consultative PR (business partner) model.

It reminded me of a female avatar who fits within this classical PR type. Besides sucking up to her CEO, she turns the limelight on herself at company's events, and is a master at outsourcing - including the communications strategy; presentation deck to the board; and her very own mailbox. Pleasing the internal stakeholders at all cost is her motto! Service provider mentality.

Give PR the respect it fully deserves. Quit the bimbo-ish act to compensate for the lack of skills. Stop kicking downward. Show real talent. When you manage business relationships genuinely, you help individuals, company, and yourself to grow. A righteous business partner who possess personas of strong values and belief is a true leader.